Playtech has revealed its plans to launch its live casino game show format in the United States and is set to establish a dedicated studio in New Jersey.
The debut game, ‘Adventures Beyond Wonderland,’ created by Playtech Live and initially launched over two years ago, will be featured. In the studio, dealers will dress as characters from the ‘Alice in Wonderland series, presenting the main game and bonus games. The game will offer an augmented reality experience with real-time elements, enabling players to interact with both the game and the hosts.
Having already been successful in major global markets, including the UK, the game will be available 24/7 to US players.
Edo Haitin, the CEO of Playtech Live, stated that this offering would bring the first “true” game show experience to the US market. He emphasized that live casino is not just a part of the gambling industry, but also the entertainment industry, and it is here to stay. Haitin further explained that players now expect cutting-edge and experiential content, providing enjoyable moments of entertainment. ‘Adventures Beyond Wonderland’ is expected to surpass these expectations, delivering an innovative and captivating experience.
Haitin believes that the trend of live casino games will continue to accelerate, and Playtech looks forward to expanding further across the US and globally.